Excerpt from - A long wait in St Moritz by Tyler Brûlé –

“Before turning my attention to the envelope, I fixed myself a coffee and then tore into the package. As my e-mail chimed in the background, it made me wonder if there is a digital media equivalent of the whole experience: this funny foreplay that one can have with some pulped trees, glue and ink – the ritual of waiting for a prized magazine or book and the ceremony of regarding a front cover? And then that tentative first flip through the pages to tempt the eye. Then, with your appetite whetted, you close it, so that it can be savoured later when you’re properly settled. I couldn’t think of a new media equivalent. I’ve rarely been that excited about a website launch, never been that filled with anticipation to see something on YouTube.”

That, is how I feel with Monocle. And magazines in general, since I was a kid. And I love the smell…the smell of print.

Pic above is of Monocle’s office taken by Wolfiewolf