Brooklyn Fare is a gourmet store in NYC.

Packaging and graphic design by Mucca Design.

“We created a branding strategy that would give the store a unique voice, garnering attention and setting it apart from its competitors. The voice came through in a literal manner with text as the focus of the brand rather than imagery. We used our most excellent copywriting skills to achieve the right tone; one with the edgy humor that New Yorkers welcome.”

via: Eat Me Daily.